Pastry chef
Sell your pastry masterclasses from your own site
Twelve masterclasses, the recipe sheet under the video, a chapter per step.
To sell an online pastry course, Videas gives the chef a channel at their own address where each masterclass sells singly with permanent access, or opens through a pass paid once. The recipe sheet sits under the video as a PDF, chapters mark every step, and a basket lets someone take several at a time.
“Maison Fournier” is the brand of Arthur Fournier, a pastry chef invented for this walkthrough. He runs classes in his shop and posts his recipes on social media.
A craft that will not fit inside a workshop
A workshop is eight people, one Saturday, in one city. Social media brings people from everywhere, but a recipe in sixty seconds does not pass on a gesture: it creates appetite without teaching anything.
Between the two, nothing. The people who would pay to learn properly have nowhere to do it.
Twelve masterclasses, sold singly or in a pass
Everything lives on a channel at the chef’s address, filed in four sections from the basics to the entremets. Each masterclass sells on its own, with permanent access, and a pass paid once opens the whole catalogue for a year, new recipes included.
The two coexist because students do not look alike: the one who wants the éclair for Sunday, and the one who wants to learn pastry. The basket reconciles them, since nobody leaves with a single recipe.
One whole masterclass stays free to anyone who creates an account, and the others show their trailer in place of the video. People judge the craft before paying.
What makes a seventy-minute video genuinely useful
Two things, and they carry the whole page. The recipe sheet as a PDF under the video, with the weights and the temperatures, visible only to buyers: it is part of what they pay for. And a chapter per step, the pastry, the baking, the assembly, the glaze.
Whoever ruins their glaze goes back to the glaze. Without chapters they go back to the beginning, or they give up, and that is the whole difference between a video you watch and a video you work from, tablet propped on the worktop.
The same mechanism serves a photography school and a personal trainer.
How it works, step by step
The chef's site
At his own address, with large photographs of his cakes. Twelve masterclasses in four sections, from the basics to the entremets, and the yearly pass brought forward.
A masterclass for sale
Locked, but its trailer plays in place of the video. People judge the craft and the filming before paying nineteen euros.
The basket
The éclair, the Paris-Brest and the lemon tart, paid for in one go. Someone who came for one recipe rarely leaves with only one.
In the kitchen
A chapter per step: the pastry, the baking, the assembly, the glaze. Whoever ruins their glaze goes back to the glaze, and the recipe sheet waits under the video.
On the tablet
Propped on the worktop, hands in the dough. The subtitles help when the mixer is running, and translate for customers abroad.
The pass
Paid once, twelve months of access, new masterclasses included. It is a pass, not a subscription that renews on its own.
The promo code
A percentage, dates, a number of uses, and a count of what it brought in. Enough to open the festive season without touching the prices.
The sales
What sells best, what the pass weighs, what the month brings in. The recipes that sell are not always the ones you expect, and that is what says which to film next.
What our customers say about us
I wanted to centralize my content on a platform that reflects my identity and lets my community fully enjoy it. With Videas, I launched my own VOD platform without getting bogged down in the technical side.
Videas is an easy-to-use platform that lets you quickly create a VOD channel. The team is attentive and very responsive to our requests. As customers for nearly a year, we strongly recommend this platform for managing your video library and access.
Frequently asked questions
How do you sell a pastry course online?
On a channel at your own address and in your own colours: each masterclass sells singly with permanent access, or opens through a pass. Under every video, the recipe sheet as a PDF; in the player, a chapter per step. Your students hold an account with you, not on a general course marketplace.
Can you offer a pass to the whole catalogue?
Yes, a pass paid once that opens all or part of the catalogue for a period you set, twelve months for instance, new masterclasses included. It is a pass, not a subscription that renews: both exist, and you choose.
Can a student buy several classes at once?
Yes, through the basket: they add three recipes and pay in one go. That is what separates a single sale from a real catalogue, because someone who comes for the éclair rarely leaves with the éclair alone.
How do you put the recipe sheet under the video?
By attaching the PDF to the masterclass: ingredients, weights, steps, temperatures. It only shows to people with access to the video, so it is part of what they buy. It is a sheet you prepare, not a generated shopping list and not a quantity calculator.
Can a student find one precise step again?
Through the chapters: the pastry, the baking, the assembly, the glaze. Someone who ruins their glaze goes back to the glaze, not to the start of seventy minutes. That is what makes a long video genuinely usable in a kitchen.
How do you make people want to buy?
Two ways: a whole masterclass given to anyone who creates an account, and a trailer that plays in place of a locked masterclass. People judge the craft and the filming before paying.
Can you run a seasonal promotion?
Yes, through a promo code by percentage or amount, with its dates, its number of uses and a minimum order, and its statistics afterwards. Enough to open the festive season without rewriting your prices.
Can students follow a recipe on a tablet?
Yes, the site runs in the browser, on a tablet propped on the worktop as on a phone. Subtitles help when the mixer is running, and translating them opens the same recipes to customers abroad.
Can you sell equipment or gift boxes alongside the classes?
No: the channel sells videos and access, not physical goods. There is no gift card either, and no way for a customer to buy access for somebody else.
What does the chef see of the sales?
A dashboard: best-selling masterclasses, the share from the pass and from single purchases, revenue, best customers, and a monthly statement. The recipes that sell are not always the ones you expect, and that is what says which to film next.
Going further
More scenarios
All scenarios →Creators & coaches
Open a paying club for your most loyal followers
A membership club on your own site, not a page among others.
Creators & coaches
Sell your courses as a path, on a site of your own
Lessons in order, notes taken while watching, and tracking of who is moving.
Creators & coaches
Sell your filmed classes, by subscription or singly
A branded site, locked classes that stay visible, and two ways to pay.
