Yoplait: A Multilingual Video Platform Connecting 1,500 Employees Between France and Canada

Yoplait: A Global Brand with Teams to Connect

Yoplait is one of the most iconic brands in the global dairy industry. Present in more than 50 countries, the brand is among the international leaders in yogurt and fresh dairy products. With over 1,500 employees split between France – the group’s historic headquarters – and Canada, Yoplait is an international organization that designs, produces, and markets product ranges consumed daily by millions of households.

In a group of this scale, internal communication is not a secondary concern: it’s a strategic lever for cohesion. When teams are spread across two continents, in different time zones and two working languages, the ability to distribute key information in a consistent, engaging, and accessible way becomes a matter of collective performance.

It was to address this challenge that Yoplait chose Videas as its partner to deploy a multimedia internal communications platform adapted to the reality of an international group.

The Challenge: Uniting Teams Separated by an Ocean

Yoplait’s internal communications faced structural obstacles tied to the group’s international dimension.

Dispersed Information That Was Hard to Centralize

Internal communications flowed through a multitude of channels: emails, shared documents, newsletters, video conference meetings. This dispersion created several problems:

• Strategic information (group directions, product launches, results, organizational changes) didn’t reach all employees uniformly.
• Canadian and French teams didn’t always receive the same content at the same time, creating information asymmetries detrimental to cohesion.
• Important content got lost in the daily email flow, with no way to easily retrieve it.

The Language Barrier: A Brake on Engagement

With French-speaking teams in France and English-speaking teams in Canada, language was a major obstacle to engagement. Communications written solely in French effectively excluded some Canadian employees, and vice versa. This language barrier had a direct impact on the sense of belonging: teams far from headquarters could feel disconnected from the group’s life.

A Communication Format That Lacked Engagement

Traditional tools (emails, memos, PowerPoint presentations) didn’t encourage interaction. Employees received information passively, with no way to react, ask questions, or contribute to the dialogue. In a context where team engagement is a recognized performance driver, Yoplait needed a more dynamic, human, and interactive format for its internal communications.

The Videas Solution: A Multimedia Platform Built for International Use

To address all of these challenges, Videas designed and deployed a custom multimedia platform specifically adapted to the needs of a bilingual international group.

1. Centralizing All Content on a Single Platform

Videas set up a centralized platform that brings together all of Yoplait’s internal communications in a single access point, combining three complementary formats:

• Videos: management messages, project presentations, internal reports, employee testimonials – the most engaging format for delivering information with impact and authenticity.
• Podcasts: audio episodes accessible on the go, ideal for employees who are traveling or in production. This format enables longer editorial content – interviews, experience sharing, market analysis – without requiring a screen.
• Blog articles: structured written content to deep-dive into key group topics (news, analysis, best practices). A written complement that enriches audio and video formats and facilitates keyword search.

This multi-format approach allows every employee to consume information according to their preferences and context: watching a video at the office, listening to a podcast while commuting, or reading an article between meetings.

• Intuitive interface: employees access all content from a clear, ergonomic platform organized by theme (group news, management messages, cross-functional projects, team life).
• Search engine: every employee can instantly find specific content – video, podcast, or article – without searching through inboxes or shared folders.
• Structured archiving: all content remains accessible over time, forming a living memory of the group’s communications – available at any time to new hires and existing teams alike.

This centralization ensures that every employee, whether in Paris or Montreal, accesses the same content, at the same time, from the same platform.

2. Native French-English Bilingual Communication

One of the most strategic aspects of the system is its multilingual dimension. Videas enables Yoplait to distribute its video content in French and English, ensuring every employee accesses information in their working language:

• Dual-version content: videos, podcasts, and articles are available in both languages, with subtitling and automatic transcription generated by Videas AI for audio and video formats.
• Bilingual navigation: the platform interface is accessible in both French and English, for a seamless experience regardless of the user’s language profile.
• Total inclusivity: no employee is excluded from a communication for linguistic reasons. French and Canadian teams receive the same level of information, in their language, regardless of format.

This native bilingual approach was a deciding factor in Yoplait’s choice of Videas: it eliminates the language barrier without multiplying tools or distribution channels.

3. Social Interactions to Drive Engagement

Videas activated a set of social interaction features on Yoplait’s platform, designed to transform internal communications from a top-down flow into a genuine dialogue:

• Comments: under every piece of content – video, podcast, or article – employees can react, ask questions, share their perspective, or provide additional information. These exchanges create a discussion space around the group’s strategic content.
• Likes: the like system allows every employee to express their support or interest in content, giving communication teams a qualitative engagement indicator beyond simple view counts.
• Cross-functional visibility: interactions are visible to all teams, encouraging exchanges between French and Canadian employees – and building bridges between teams that don’t always have the opportunity to interact in their daily work.

These social features transformed the platform into a living collaborative space, far beyond a simple video distribution tool.

4. Security and Hosting Compliant with Group Requirements

Yoplait’s internal communications contain strategic and confidential information (financial results, product launches, group directions) that require a high level of protection. Videas guarantees:

• Secure hosting in France: all data is stored on servers located in France, in compliance with digital sovereignty requirements.
• GDPR compliance: no third-party cookies, no advertising trackers, no personal data collection during viewing.
• Access control: only authorized employees can access content, with rights management adapted to the group’s organization.
• Exchange confidentiality: comments and interactions remain within a controlled internal framework, with no external leaks.

Results: Unified Internal Communications at International Scale

Since integrating the Videas platform, Yoplait has seen a significant transformation of its internal communications.

Information Flowing Without Borders: - French and Canadian employees access the same content, at the same time, on a single platform. - Strategic information no longer gets lost in the email flow: it’s centralized, structured, and accessible at any time – in video, podcast, or article format. - New hires have a complete multimedia knowledge base to onboard quickly, regardless of their work location.

Rising Collaborative Engagement: - Comments and likes have created an exchange dynamic that didn’t exist with traditional channels. - Employees are no longer passive recipients: they participate, react, and contribute to the group’s internal dialogue. - Interactions between French and Canadian teams have multiplied, strengthening cross-functional bonds within the organization.

Truly Inclusive Communication: - Content availability in French and English ensures every employee is informed in their language, without barriers. - Automatic subtitling by Videas AI enhances video accessibility for all profiles – including in environments where sound isn’t available. - The sense of belonging to the group has strengthened: Canadian teams feel as involved and informed as those at French headquarters.

A Tool Adopted for Daily Use: - The platform has become the go-to channel for the group’s internal communications. - Video, podcast, and article consultation rates demonstrate strong and lasting employee interest in the diversity of formats offered. - Communication teams have precise analytics to measure the impact of each piece of content and adjust their editorial strategy.

Why Videas for International Internal Communications?

The Yoplait case illustrates Videas’ ability to meet the needs of international companies seeking to unify and energize their internal communications:

• Multilingual platform: native distribution in multiple languages with automatic AI subtitling and transcription.
• Integrated social interactions: comments, likes, and cross-functional exchanges to transform top-down communication into dialogue.
• Multi-format centralization: videos, podcasts, and blog articles on a single platform, organized by theme and accessible at any time.
• French sovereign hosting: data secured in France, GDPR compliance, zero cookies, zero trackers.
• Universal accessibility: compatible with all devices, automatic AI subtitling, bilingual interface.

Videas supports Yoplait in transforming its internal communications, providing a multimedia platform that erases geographic and linguistic distances – serving the cohesion of an international group of 1,500 employees.