Run your webinars without copying a list again

How it works, step by step

1. 
   1

   The webinar channel

   At the company's own address and in its colours: the next session up top with its countdown, and the replays sorted by theme underneath. One place to promote, and everything else leads there.

2. 
   2

   Registration

   Name and email, then the questions Margaux chose: role, company size, customer or not. You sign up once, and it holds for every webinar to come.

3. 
   3

   A registrant's record

   The answers stay attached to the person, and sales knows who it is talking to before picking up the phone. Customers arrive through an invitation link that sorts them into their group.

4. 
   4

   Invitations and reminders

   The invitation ten days out, the reminder scheduled for 5pm the day before, and the replay email already written. All three leave from the channel, toward people already on it: no list to copy.

5. 
   5

   The send

   Delivered, filtered, failed, unsubscribed. Next month's campaign duplicates from this one rather than being rewritten.

6. 
   6

   The schedule

   One appointment a month, set in advance, with past sessions and their replays alongside. The stream key never changes, so OBS is configured once and left alone.

7. 
   7

   The studio

   Encoder connected, a preview before air, and a list of what has to be true before clicking. Margaux sees what the room will see, then goes live.

8. 
   8

   Before the session

   A countdown and « Add to my calendar »: whoever turns up early knows they are in the right place, and whoever finds the page today puts it in their diary.

9. 
   9

   Live

   Antoine presents from the meeting room, Margaux directs in OBS, Salomé answers in the chat. The viewer installed nothing: they are on a web page.

10. 
    10

    The replay

    Filed by itself, published into its category. Margaux adds chapters and the slides: what was an appointment becomes a page that works all year.

11. 
    11

    The comments

    Questions do not stop when the stream does. The ones that arrive later are asked under the replay, and the expert's answer carries the channel's badge.

12. 
    12

    The live audience

    The peak, the minute-by-minute curve and the average time spent. The curve says when the room left, which no impression of the session ever does.

13. 
    13

    The replay audience

    This is often where a webinar finds its real public, weeks later. Plays, visitors, time spent, completion rate, and the export for the quarterly review.

14. 
    14

    The subtitles

    Scribe transcribes the replay, Margaux proofreads. The glossary holds the trade's vocabulary, the words no machine guesses and everyone in the field spells the same way.

15. 
    15

    The subtitled replay

    Watchable at a desk with the sound off, in an open-plan office, over a lunch break. Part of any webinar audience is exactly that.