Analytics: see exactly where your audience drops off
The engagement heatmap plots retention along a video, with its peak and its drop-offs. Two new tabs round out the picture: where your viewers are, and which sites your videos actually play on.
“62% average completion.” Fine — but where does the rest go? In the intro? Halfway through? Three minutes from the end?
Your video statistics gain three tabs that answer that question and its neighbours.
The engagement heatmap
The Heatmap tab splits the video into segments along its duration and plots the share of the audience still present at each point. The most-watched segment is marked Peak; hover any segment and it shows its play density and its absolute plays.
Four indicators sit above the curve: Total sessions, Average completion, Duration and Engagement peak (the moment, in mm, where the audience is at its fullest).
The shape reads fast:
| What you see | What it means |
|---|---|
| A drop in the first few seconds | Intro too long, or a thumbnail promising something else |
| A steady plateau | The format holds — do more of it |
| A gradual mid-video decline | Attention lost to pacing or length |
| A local rebound | A passage people come back to: there’s your clip |
Where detailed data exists, a Recent sessions table drills down to the individual session: device, country, watch time, completion, number of skips and pauses. Lots of forward skips? The video reads as too long. Lots of backward skips? Dense material people replay.
Worth knowing. The summary indicators are always real measurements. The fine shape of the curve is measured moment by moment on part of the catalogue and estimated from average completion on the rest — read it as a retention trend, and wait for a few dozen sessions before drawing conclusions.
→ Analyse video engagement with the heatmap
Where your viewers are
The Geography tab shades a world map by play intensity, with a continental split as a donut and a Top countries table ranked by plays — each country with its completion rate. Above it: distinct countries, top country, top continent, average plays per country.
This is the view that settles a concrete decision: is it worth investing in English subtitles? A French-language channel starting out typically reads 100% Europe; watching that share fall is the first sign of an audience going international.
Location is derived from IP address, per session, aggregated and anonymised: no raw IP stored or displayed, no third-party tracking cookie. You see markets, not individuals.
→ Analyse where your viewers are located
Which sites your videos actually play on
The Traffic sources tab lists the external domains playing your videos — typically the sites that embed them. For each one: sessions, plays, unique audience, number of URLs involved, total and average watch time, completion, last play. And you can drill from the domain down to the exact URLs, then to the media being watched.
It is the direct counterpart to your embeds: once the code is live on a partner site, this tab tells you what it actually brings in.
→ See which sites your videos are watched on
Where to find all this
From the Statistics menu for a whole workspace, or from a video’s Statistics tab for that video alone. The period filter applies throughout. The heatmap only exists for time-based media — video and audio.