Extending a Local Gym with 60 On-Demand Classes at €10 a Month — Sporty Forme

Sporty Forme: Accessible Fitness with No Commitment

Sporty Forme is a fitness gym located in Locmine, in Morbihan (Brittany). Founded on a simple principle – “So that sport stays free and commitment-free” – the gym offers four training zones, group classes led by STAPS and BPJEPS-certified coaches, and personalized support including body composition analysis and tailored programs.

The group class catalog is extensive: Body Balance, Body Pump, Body Combat, RPM, STEP, Fit’Dance, CAF, Dynamic, Cross Training – in partnership with Les Mills, the global benchmark for group fitness programs. The coaching team – Francois, Flavy, Mathys, and Tangi – covers a broad range of disciplines, from strength training to pilates, cycling, and stretching.

But Sporty Forme didn’t stop at being a local gym. The team wanted to extend its experience beyond the gym’s walls by launching a video-on-demand platform accessible to everyone – members and non-members alike – across France.

The Challenge: Extending the Reach of a Local Gym

The Geographic Limitations of a Fitness Gym

A traditional gym has a limited catchment area: members come from within a 10- to 20-kilometer radius. For Sporty Forme, located in Locmine (a town of 4,500 residents), this geographic constraint mechanically caps the number of potential members.

Yet, the quality of the coaches and the diversity of group classes could reach a much broader audience. The question was: how to share this expertise beyond the gym’s walls?

The Demand for At-Home Training

The Sporty Forme team noticed growing demand from its own members:

• Members who can’t come to the gym on certain days (schedules, travel, holidays) but want to maintain their training routine.
• People interested in the classes but too far geographically from Locmine.
• Practitioners who want to supplement their gym sessions with home workouts on rest days.

The Constraints of a Small Business

Launching an online video platform is no small task for an independent gym:

• No technical team: the coaches are fitness professionals, not web developers or video infrastructure experts.
• Limited budget: impossible to invest in complex technical solutions (video server, CDN, app development).
• Need for simplicity: the solution must be manageable daily without specialized IT skills.
• Subscription management: recurring payments, subscriber-only access, easy cancellation – everything must be automated.

The Videas Solution: A Turnkey Fitness VOD Platform

Sporty Forme chose Videas to create and operate its Sporty On-Demand platform, accessible at ondemand.sportyforme.fr.

1. A Catalog of Over 60 Video Classes

The Sporty On-Demand platform offers over 60 videos covering all of the gym’s disciplines:

• Strength training: guided sessions working all muscle groups.
• Cycling / RPM: indoor cycling classes with the gym’s coaches.
• Fitness: Body Attack, Body Pump, Body Combat – Les Mills programs filmed by the Sporty team.
• Pilates and stretching: mobility and recovery sessions.
• HIIT and STEP: high-intensity workouts for advanced practitioners.

Each session lasts between 30 minutes and 1 hour, allowing members to fit a complete workout into a busy schedule. Videos are organized by discipline and duration, so every subscriber can quickly find the session that suits them.

2. A Single Subscription at 10 EUR/Month, No Commitment

True to its philosophy “sport stays free and commitment-free,” Sporty Forme opted for a radically simple model:

• One plan: 10 EUR/month, unlimited access to the entire VOD catalog.
• No commitment: cancel at any time, without notice or fees.
• Automated payments: subscription and payment management is entirely handled by Videas.

No bronze, silver, or gold tiers. No content locked behind a premium tier. One price, all-inclusive – an approach that reflects the gym’s values and simplifies the decision for subscribers.

For in-person gym members (30 EUR/month), On-Demand platform access is included in the membership package – added value that strengthens the attractiveness of the gym subscription.

3. Accessible on All Screens

The Sporty On-Demand platform works on TV, computer, tablet, and smartphone:

• On TV: for following a class in the living room on a big screen, like at the gym.
• On mobile: for working out on the go or on vacation.
• On computer: for those who prefer the desk or home office.

Videas’ adaptive streaming automatically adjusts quality based on the connection, guaranteeing smooth playback regardless of device or network.

Results: A Gym Augmented by Digital

Launching Sporty On-Demand transformed Sporty Forme’s model from a local gym into a hybrid fitness offering accessible everywhere.

Extended Catchment Area:

• The platform reaches subscribers beyond the Locmine area, across France.
• People who would never have walked through the gym’s doors discover the Sporty Forme coaches through VOD.

Added Value for Members:

• Gym members have an at-home training supplement included in their membership.
• On gym-free days, they follow a video class – the routine never breaks.
• Multi-screen access lets them work out on vacation, while traveling, or simply at home.

Additional Revenue:

• The 10 EUR/month On-Demand subscription generates complementary recurring revenue beyond the gym business.
• The no-commitment model lowers the entry barrier and drives new subscriber acquisition.
• Automated management through Videas requires no additional administrative workload for the team.

Operational Simplicity:

• Coaches focus on what they do best: leading quality classes.
• Uploading and catalog management are handled through the Videas interface, without technical expertise.
• Sovereign hosting in France guarantees GDPR compliance and subscriber data protection.

Why Videas for Gyms and Fitness Coaches?

The Sporty Forme case illustrates how an independent gym can digitize its offering without heavy technical investment:

• Turnkey VOD platform: custom site, structured catalog, subscription management and integrated payments.
• No-commitment subscription: single plan, automated payment, free cancellation – aligned with fitness market expectations.
• Multi-screen: TV, computer, tablet, mobile – subscribers train wherever and whenever they want.
• French sovereign hosting: data in France, GDPR compliance, cookie-free and ad-free player.

Videas supports Sporty Forme in extending its business beyond the gym’s walls, providing the video infrastructure that enables a small business to offer a professional-grade digital fitness experience – accessible, simple, and commitment-free.