You are considering creating your online training: an e-learning platform for your learners. As a complement to your in-person courses, launching your online video training business is an excellent way to generate additional revenue.
The global online course market is booming. According to a study by Future Market Insights, the global online course market is expected to grow by 16.7% between 2022 and 2030 (1).
Want to learn more about the benefits of video for your online training? The answers to your questions are in this article.
Video: An Effective Teaching Tool for Your Learners
Here are the benefits of video for your online training:
1. Improve Learner Retention
With the new technological era, students are increasingly passionate about online video courses. Videos combine images and sound. By listening to your voice synchronized with images that illustrate your lesson, retention becomes easier and your learners will enjoy the learning process.
According to Forbes, people retain 95% of a message that appears in a video, while only 10% of people memorize information through text (2). Video is therefore the ideal teaching tool your learners need to absorb your training content.
2. A Format That Adapts to All Devices
The strength of video is that it adapts to multiple types of media: computers, mobile phones, and tablets.
This can be advantageous for your learners who want to watch your training videos on their mobile phone while commuting. Other students may prefer watching your videos on their computer in the evening, while some will choose their tablet when relaxing.
In any case, video is certainly the most accessible format for sharing your expertise with your learners.
3. Video Offers Ideal Flexibility for Your Learners
Video means flexibility! It is a format that adapts to your students’ schedules.
Some of your learners cannot attend your in-person classes for personal reasons (childcare, work hours incompatible with your class schedule, etc.).
With a platform like Videas, your learners can watch your course videos whenever they want, view and review them multiple times to fully understand your lessons, and learn at their own pace without stress.
4. An Effective Way to Interact with Your Audience
Engaging with your students is important, whether to get their feedback on your videos or to address questions about your online training.
While emails remain the most common option for communicating and answering your students’ questions, video is an effective interaction tool.
On Videas, students can interact by leaving comments on your videos and reacting with likes. You can also respond to their comments, creating a genuine exchange with your learners.
You also have the option to communicate with your students by leaving them a video message, for example to announce a webinar or introduce a guest speaker related to your course topics.
5. Online Course Videos Save Time
Writing your courses through PDF or digital files can quickly become an overwhelming workload. We recommend opting for video format, as it is simple and quick to create.
You only need to film yourself or add your voiceover to your presentation, which will not take much time. You also will not need to travel: you only need an internet connection to publish your online training videos on Videas.
6. Video Provides Additional Income
By creating online courses, you have the opportunity to multiply your chances of growing your customer base. You can generate supplementary revenue on top of what you already earn, particularly through your in-person courses.
To do this, you need to set up an online payment system. On Videas, you can sell your videos in different ways: Subscription, Purchase, or Rental. You can easily add this option by creating an online training platform on Videas.
In conclusion, video offers many advantages: more effective retention of your courses for learners, a format that adapts to all types of media and to your learners’ schedules. Your students’ performance will improve since they can work independently. Video is an original learning method that provides your learners with an engaging medium while generating additional income for you.
Videas supports you in setting up your online training platform.
If you want to learn more about the steps to create your online video training, check out our complete guide.
Sources:
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Future Market Insights. “Massive Open Online Course Market (2022-2030)”. Available at futuremarketinsights.com
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Lyndsi Stafford, “How To Incorporate Video Into Your Social Media Strategy”, Forbes, July 13, 2017. Available at forbes.com
