Communication with your team members is fundamental within your company. This is what we call internal communications. By using video, you will find it easier to relay information quickly and interact with your team members. According to Social Shepherd, 82% of global internet traffic comes from video in 2022 (1). Yet another reason to use it in your business.
In this article, we reveal all of its benefits.
What Are the Benefits of Video for Businesses?
Video offers a wide range of options useful for businesses. Here is a list of its advantages:
1. Improve Internal Communications
Internal communications within a company are important.
First, it is effective for your team members because it allows them to interact. Video is an engaging tool. On most platforms like Videas, viewers can leave comments and likes, enabling your employees to interact with each other and with you.
Second, it gives you the opportunity to strengthen team cohesion. Videos enable your employees to work on the same project. You can record and share a video presenting a collective task to be completed as a group.
Finally, video increases your employees’ productivity. By sharing videos with them, you reinforce their sense of belonging within your company, which boosts their motivation.
2. Faster Information Delivery
Video is a highly engaging and original tool. Video delivers a message much faster than an email. According to MaTvImmo, a visitor spends 88% more time on a website featuring video (2).
Your employees are more likely to watch your video than read your email. According to Biteable, 65% of emails are ignored in the workplace (3).
We recommend using video to more easily and effectively deliver the information you want to convey to your employees. With Videas, you can publish your videos on an internal Web TV accessible at any time.
3. A High-Performance Distribution Channel
Video is a short, practical, and high-performance format. According to Biteable, 75% of employees prefer watching a video over reading text or an email (4).
Moreover, it allows you to relay important information: for example, an “event video” can promote an event within your company.
4. Video as a Training Tool for Your Team
Video is an excellent way to train your team members. We recommend streaming your videos on an internal Web TV via Videas. Your videos will then be exclusively available to a restricted audience. Each employee can watch your videos on replay, at their own pace.
For more information on internal Web TV features, check out our dedicated guide.
5. An Essential Tool for New Hires
Your new employee has just joined your company and you want to train them quickly with an easy-to-use resource.
No more spending hours writing lengthy explanatory paragraphs. Onboarding videos allow your new employee to learn and progress independently.
Furthermore, video is accessible on any device (computer, mobile phone, or tablet) and available at any time. With Videas, your onboarding videos are hosted in France and accessible securely.
In conclusion, video is a communication tool that is both high-performing and appealing. It improves internal communications with your team members and delivers information in an engaging, straightforward way. It is a significant time-saver if you want to avoid spending hours writing lengthy emails.
Sources:
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Jack Shepherd, “30 Vital Video Marketing Statistics You Need to Know in 2022”, The Social Shepherd, August 4, 2022. Available at thesocialshepherd.com
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“Creer sa propre web TV”, MaTvImmo, August 8, 2019. Available at matvimmo.com
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“Video for internal comms”, Biteable. Available at biteable.com
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“Video for internal comms”, Biteable. Available at biteable.com
