VOD stands for “Video on Demand”. Users can watch videos at any time, whenever and wherever they want.
VOD platforms are popular with internet users. A study by Statista shows that 20% of users worldwide use video-on-demand services in 2022 (1).
Today, VOD is no longer limited to entertainment platforms such as Netflix, Disney+, and Amazon Prime.
Large, medium, and even small businesses are leveraging video on demand to communicate with their customers. VOD platforms are an excellent way to improve their communications through promotional videos, presentations, informational content, training material, and more.
For content creators or videographers, it provides a way to sell their videos. If you have a YouTube channel, you can create a VOD platform alongside it to generate supplementary income. The same approach applies to trainers and coaches who want to sell their online training videos.
In summary, a VOD platform like Videas enables you to host, manage, monetize, and distribute your video content on the internet.
What Is the Difference Between VOD and Live Streaming?
We often tend to confuse VOD and live streaming. Here are their differences:
VOD
Users can access pre-recorded video content at their convenience on the internet from their connected device (computer, tablet, phone).
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Users can download videos from the VOD platform to keep them indefinitely and rewatch them whenever they want.
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Replay is available. If you missed an episode or a course, you can rewatch it at any time.
Video Streaming (Live Broadcasting)
This is a distribution method that allows viewers to watch your video in real time.
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It is ideal for launching a product or hosting an online seminar.
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Users feel like they are virtually attending an event, such as webinars broadcast online.
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Unlike VOD, your viewers cannot download your video – they can only watch it during the live broadcast.
An Integrated Monetization System
1. A Fast, Easy Online Payment System for Your Customers
To enable your customers to pay quickly and easily, the Videas VOD platform offers multiple online payment methods (credit card, Apple Pay, Bancontact, Google Pay, etc.) through seamless integration with Stripe.
You can track payments made on your VOD site and get detailed analytics on your customers’ behavior.
Users have an interface to manage their subscription, its renewal, and purchases made on the platform.
2. Different Ways to Sell Your Videos
On Videas, you can choose from different monetization models:
Subscription: You can establish a streaming-on-demand service like Netflix by creating specific subscription plans. For example, EUR 10/month to access all or part of the videos. It is possible to create multiple subscriptions (monthly, annual, or with different access levels). Subscriptions are automatically renewed.
Purchase: A one-time payment (“one-shot”). The user purchases a video or a bundle of videos at the price you set. They will then have unlimited access to that video and can download it if you allow it.
Rental: You grant access to a video for a limited duration. For example, the user can watch the video for 48 hours for EUR 5. After this period, the video is no longer accessible.
What Are the Benefits of a VOD Platform?
1. Customize It to Match Your Brand
Your customers access a site fully aligned with your brand. Videas customizes your VOD platform according to your preferences: logo, colors, text, visuals, and more.
Your VOD site address is also customizable. We host your video platform on the domain of your choice. For example, if your main website is at mysite.com, your VOD platform can be at videos.mysite.com. Videas becomes transparent to your users.
2. All Your Videos Gathered in an Online Media Library
All your videos are gathered in a media library.
Videas gives you an all-in-one platform to manage your videos and stream them on your VOD platform. You can keep older videos that you no longer want to display on your site within the media library.
All your audiovisual productions are saved in a single, secure location, accessible from anywhere at any time.
To learn more about the Videas media library features, check out our guide on enterprise video platforms.
3. Manage Your VOD Platform
Through the back office, you can manage your video publishing manually, organize your videos by categories, and choose the time and date for distribution.
Your users benefit from fully secure access through a user account. Only users who have created an account can access your video platform, with a personal username and password.
4. Analyze Your Traffic
A dashboard gives you a global overview of your video performance and individual user activity. You can see what a user watched, how much time they spent on your platform, and more.
In conclusion, a VOD platform is a solution that allows you to stream your videos online. You can sell your videos through an integrated payment system.
The Videas VOD platform is fully customized to your needs, hosted in France, and suited for businesses of all sizes for streaming videos to a targeted audience.
If you are looking for supplementary income (in-person courses, social media content creation, etc.), we recommend opting for this type of platform.
Sources:
- “Video on Demand (VOD) – Definition, History and Benefits”, Vidizmo, May 26, 2022. Available at vidizmo.com
