Many businesses are looking to improve their internal and external communications.
Have you ever considered a Web TV? It is an online TV channel that allows you to stream and share your videos with your audience.
There are two types of Web TV: internal and external. An internal Web TV is entirely dedicated to a restricted audience (your team members or partners), while an external Web TV is designed for a broader audience (prospects or customers).
Streaming videos on an online video platform is a great way to boost your company’s brand awareness. According to a study by eMarketer, in 2022 digital video audiences grew by 3.6% (1). Creating videos is clearly the trend to adopt, but streaming them from a Web TV is even more beneficial!
In this article, you will find everything you need to know to create your corporate Web TV with Videas.
An External Web TV: The Best Way to Amplify Your Online Visibility
A Web TV helps businesses improve their external communications. It is also a great way to stand out from your competitors.
Communicate More Easily with Your Customers
Think of an online TV channel as a relationship marketing tool. It enables you to build engagement with your prospects in an entertaining and appealing way.
Customers prefer a company that regularly shares original digital content. Video is an engaging format for relaying information to your prospects. According to MaTvImmo, a visitor spends 88% more time on a website that features video (2). Yet another reason to stream your videos on a Web TV.
For example, you can stream tutorial videos on your online video platform to help your customers learn more about your products.
Set Your Business Apart from the Competition
With a Web TV on Videas, you can showcase your creativity! You can tailor it to your company’s image and benefit from a white-label HTML5 video player with no ads. Ideal for avoiding competitor ads during video playback.
A Web TV also helps improve your search engine rankings. Videos are an excellent way to boost SEO and attract new customers to your website.
Internal Web TV: An Effective Tool for Improving Corporate Communications
A corporate video platform designed for a restricted audience, accessible through an authentication system, allows you to strengthen your learning strategy within your company.
Improve Internal Communications Within Your Company
An internal Web TV helps you strengthen team cohesion. A private video hosting platform like Videas lets you consolidate all your videos in one place. It is a great way to bring your team members together on your Web TV.
Videas gives you the opportunity to add comments and likes on videos. This is an ideal solution for your team members to interact and react to the videos they enjoy most.
Mobilize and Empower Your Teams Through Video
Information is communicated more quickly through video. According to a study by Biteable, people retain 95% of a message that appears in a video, while only 10% of people memorize information through text (3). Video is therefore an original communication strategy for informing your team members.
On your Videas online video channel, you make your videos more engaging, entertaining, and available exclusively to your team members, creating a genuine sense of belonging within your company.
What Are the Steps to Create Your Web TV?
Define Your Project
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Set your goals. Clearly detail the reasons why you have decided to create a video platform for your business.
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Define your target audience:
- Do you want to share your videos with an internal audience (team members)? Choose an internal Web TV.
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Want to promote a product or build customer loyalty? An external Web TV is the ideal solution.
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Your video distribution model. Is the content confidential? An internal video platform with authentication will be the solution. Conversely, if you want your videos to reach the widest audience possible, an external Web TV will be the perfect fit.
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The cost of a Web TV varies depending on the number of videos you want to host and the number of people who will access them. Think about these parameters beforehand to estimate the necessary budget.
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Plan your publishing frequency. We recommend publishing 2 to 3 times per week to keep your audience coming back regularly.
Choose Your Equipment
To create quality videos, choosing the right equipment is essential. We recommend having a lapel microphone and a camera for creating interview or company presentation videos. A mobile phone can also work depending on the desired result.
Select Your Private Video Hosting Platform
Whether your content is for customers or team members, it is best to build your Web TV on a private video hosting platform like Videas, for several reasons:
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You can enhance your brand image by adding your logo to the HTML5 video player and applying your brand identity to your online TV channel.
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You can organize your videos by modules so your customers or team members can easily find them.
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The Web TV is responsive: your videos adapt perfectly to all types of devices (phone, computer, tablet).
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Your videos and sharing links are password-protected. Effective for sharing specific content with a particular team.
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Your URL is customizable. You can modify it to reflect your brand identity.
In conclusion, a Web TV’s primary purpose is to stream your video content online. It can be used both to improve your internal and external communications.
At Videas, we support you in designing your video platform, hosted in France and fully customizable.
To learn more about the features of an internal Web TV for your team, check out our dedicated article.
Sources:
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Sarah Lebow, “Over 3 billion people worldwide are now digital video viewers”, eMarketer, September 22, 2021. Available at emarketer.com
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“Créer sa propre web TV”, MaTvImmo, August 8, 2019. Available at matvimmo.com
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“Building a powerful business case for video marketing”, Biteable, July 8, 2020. Available at biteable.com
