Video has become a widely used medium for many professionals. Unfortunately, many still automatically turn to public video hosting platforms like YouTube or Facebook.
However, these free platforms impose heavy restrictions on content rights, monetization, video flagging (censorship), branding, and more.
By choosing to host your company’s videos (regardless of size – small, large, or independent), you can bypass these issues and secure your content.
To start, let us revisit the concept of video hosting.
What Is Online Video Hosting?
Video hosting is a storage and video content sharing service.
It refers to uploading and storing videos online with the goal of streaming them in the easiest and most optimized way possible on the internet.
With professional video hosting, a company can distribute videos to its audience by sending a fully private link or by embedding the video player on its websites or any other communication medium.
For those who want to maintain full control over their content, public video platforms fall short: limited customization and security options, minimal customer support, intrusive ads, and more.
Moreover, these platforms strip certain rights from publishers. YouTube, for example, has the right to do whatever it wants with your videos once you upload them to its platform, and many users are not aware of this.
This is why many businesses choose to host and share their videos through a fully private, secure service that respects their copyright.
What Are the Key Features of a Private Hosting Platform?
Video platforms cover most of the needs related to your video projects. From hosting to streaming, here is an overview of the features you can expect.
Simplified Video Content Management
Video content management involves organizing and managing your videos as efficiently as possible. This content is stored in a media library – a Drive-like interface designed for easy access to your content.
Hosting all your video files in a central location simplifies storage and organization, and makes distributing your videos across your various channels effortless.
Creating categories and subcategories allows you to group all your videos by topic, and an indexing system helps you easily find your content.
Encoding and Transcoding
It is essential that you are not limited in terms of the types of video files you can upload and share. That is why flexible encoding and transcoding capabilities are a basic requirement for private hosting solutions.
Video transcoding is the process of converting a video file from one format to another. The purpose is to make your video compatible with all viewing devices (mobile, tablet, computer) regardless of the viewer’s connection speed.
Video Security and Privacy
Video content is so valuable to businesses that it makes sense for their private video hosting solution to include advanced security and privacy features.
Businesses need assurance that their content is safe and will not fall into the wrong hands. This means controlling who has viewing access.
For more information on the benefits of a private video hosting platform, we recommend reading our article: What Is an Enterprise Video Platform (EVP) and Its Benefits?
Multi-Device Streaming
Today’s viewers use a wide variety of devices. A private video hosting platform can stream content to mobile phones, tablets, and more, thanks to an HTML5 video player, support for H.264 and all major codecs, and adaptive streaming that guarantees users an excellent viewing experience even with a poor network connection or limited device processing power.
Live Streaming and VOD Support
Live streaming and video on demand (VOD) are the two most popular types of online streaming. Both are valuable and serve different purposes.
HTML5 Video Player Customization
A private video platform offers you a white-label video player. You can customize every element of your video player: use your colors, your logo, and your thumbnail; add or remove the progress bar; show or hide buttons.
Quick Web TV Creation
Some hosting platforms allow you to create in just a few clicks a video streaming platform similar to a Web TV for internal or external use, with or without authentication.
This channel is customizable to match your brand and can be used for various use cases. Content types can include: training sessions, seminars, internal events, employee interviews, and more. Many businesses produce increasing amounts of content but lack an attractive platform to publish it. Creating a Web TV is a solution. For sports professionals, trainers, or coaches, a channel can allow them to provide access to online videos, with the option to monetize their content through subscriptions if desired.
Choosing a private video host over a public platform opens doors for professionals who want to use video in their communication strategy. When it comes to hosting, the platform you choose can make all the difference.
With so many different options on the market, choosing the best platform for your streaming needs may seem daunting. We recommend taking advantage of trial offers to explore the features available on different platforms.
If you do not know where to start, you can create a free account on Videas to host and share your videos online. Need advice? Do not hesitate to contact our team.
