In a company, internal communications are important. They help strengthen team cohesion to boost your company’s performance. Developing an internal communications strategy is therefore fundamental.
Today, all departments within a company use video (HR, internal/external communications, sales teams, and more). It has become essential to consolidate all your digital assets.
If you choose to deliver your messages through online videos, it is best to host and stream them on a professional video platform like Videas, which – unlike public platforms (YouTube, Vimeo, Dailymotion) – enables secure, private content management.
Here are our tips for choosing the platform best suited for hosting your internal videos.
Hosting Your Corporate Videos: Public or Private Platform?
You want to gather all your internal videos on a video platform and then stream them to your team members? Two options are available: a public platform like YouTube or a private platform like Videas.
Why Businesses Should Stop Hosting Their Internal Videos on Public Platforms
Many businesses host and stream their internal videos on public platforms. Unfortunately, these platforms are not ideal for professional use.
For inspiration on the types of videos to create for your team, check out our article on video in internal communications.
Here are the drawbacks of public platforms:
1. An Overly Vast Video Catalog
On a public platform, anyone can host and stream video content. Your internal videos will be mixed with irrelevant content. Your team members risk being distracted by other videos instead of focusing on those from your company.
2. Unsecured Access to Your Videos
On a public platform, anyone can view your video content. Your videos will remain neither secure nor confidential, as malicious users could download or redistribute them on other platforms.
3. Limited Customization
On public platforms, the video player and your channel are not customizable. You cannot add your brand logo or adapt the theme and colors. Yet it is preferable for your team members to watch your videos on a channel that reflects your company’s brand identity.
4. Ads During Video Playback
Intrusive ads appearing during video playback degrade the experience. Your team members will no longer be focused on the video and will be annoyed by these interruptions.
The Strengths of a Private Platform for Hosting Your Internal Videos
Your internal videos are exclusively intended for your team members. On a private platform like Videas, your audience is restricted and controlled. Here are the benefits of our platform:
1. Host and Manage Your Videos
Your teams are spread across multiple departments. To strengthen teamwork, Videas makes it easy to consolidate all your internal videos.
Each team has its own storage space and can access their colleagues’ video space based on the permissions you define.
Your team members can store their videos in an ergonomic, easy-to-access media library. It allows them to easily find videos through a simplified search system, create folders, and customize their playlists.
2. Customize the Appearance
You can integrate your company’s brand identity into your platform. At Videas, your video player is customizable to match your company’s brand. You can also add call-to-actions at the end of your videos to drive interaction.
Your viewers will love it: the Videas video player includes no ads.
3. Control Video Distribution
To ensure high-definition streaming, Videas uses multi-bitrate HD encoding. Your viewers watch your videos in the best possible quality.
Furthermore, your audience can watch your videos on any device (phone, computer, tablet) with fast startup thanks to HLS adaptive streaming.
In terms of access management, you are free to appoint an administrator responsible for overseeing all accounts and video content. Password protection is also available: only your team members will have access to your internal videos.
4. Share Your Videos Securely
Videas lets you share your videos effortlessly, without relying on external file transfer services. Your team members will not need to download the videos.
You can add a password to the sharing link. When they click on it, your team members will be redirected to a secure web page that gives them access to the video.
5. Our Internal Web TV: A “Private YouTube” for Your Company
Videas lets you bring all your video content together on a single platform that reflects your brand image. An internal Web TV to boost team engagement and keep them informed at all times.
Its advantages:
- Dedicated to your team members: it strengthens your internal communications and improves their sense of belonging. Your team members can interact through a system of comments and likes.
- Internal videos are protected by an authentication system. Only your team members can access this platform.
- The video platform is customized according to your preferences, in line with your brand guidelines.
- The URL is customizable. Your Web TV is accessible on the domain name of your choice.
- Internal videos are organized by topic on your channel (folders, subfolders, playlists, etc.).
To boost your company’s internal communications, there is nothing better than choosing a private platform like Videas, entirely dedicated to engaging exchanges between your company and your team members. Your internal videos will be both confidential and secure, hosted in France.
